Brand GuideStar Program - Starts November 2, 2020

  • 01

    Getting Started

    • Welcome

    • Commitment

    • Facebook Group

    • Time Management

    • Brand GuideStar Overview

    • What is Branding?
  • 02

    Impact Framework

    • Brand Characteristics: Thrive + Essence

    • Brand Characteristics: Emotion + Leadership

    • Brand Characteristics: Relationships + Culture

    • Brand Characteristics: Impact + Value

    • Brand Characteristics: Brand Vision

    • Tell us about your Impact Framework chapter experience
  • 03

    Customer Guidebook

    • Target Audience

    • Declaration

    • Story

    • Message

    • Interactive Q&A Session

    • Tell us about your Customer Guidebook chapter experience
  • 04

    Marketing Playbook

    • Customer Journey + Roadmap

    • Content Strategy

    • Content Strategy

    • Marketing Strategy

    • Content Calendar

    • Tell us about your Marketing Playbook chapter experience